Yes, I think it is a good idea for companies to use CSI to promote their corporate image. The reason being is that companies, especially big companies spend huge amounts of money on CSI programs to help uplift and improve the way of life of people in the community. So at the same time while doing this, they can benefit as well by improving the way people view the company. Companies should also invite other businesses to help and support their CSI program, through newspaper articles or through the radio. When people hear or see these advertisements, they will not only become aware of the company's CSI program but also see them being proactive by taking a step further by inviting other businesses to contribute to bettering the community. Therefor not only does the company's image benefit from CSI but also the company's benefits from improved community relationship, improved employee loyalty and involvement, government recognition as well as increases customer goodwill and loyalty. With the image of the business being good and their CSI program being a continuous, sustaining one, this will give the company a long lasting competitive advantage over rival companies.
             What is meant by corporate citizenship are companies doing good deeds for society. That is why corporate citizenship is a term used to describe a business role in society or their responsibilities towards society. This term may regard the company itself as a person, that is why this term is also related to CSI as a company just like a person will give something back to its community as it is grateful for all the support the community has given the company.
             This means that medium-sized companies only do what is required, and no more – the bare minimum. Therefore, these companies just do a small CSI to get recognition from the public to boost their corporate image, instead of investing in a good CSI program that is sustainable and will benefit the commu...