Golazo is a local Seattle company that started in October 2010 by co-founders Richard Tait and Alex Rosnast in order to provide energy and sports drink goods. The name Golazo came from the Spanish word meaning a brilliant goal in soccer (Golazo, 2010). Often, passionate soccer fans scream this word to celebrate their favorite team's goal. The vision of the co-founders is "we are the passion brand for soccer. With the ball as our compass we will create a platform for human potential and the belief that everyone is born to score!" (Golazo, 2010) With that, Golazo offers energy drinks and sports hydration drinks that have all natural ingredients with Latin-inspired flavors that target people who are passionate for the sport and enjoy Latin culture. The company operates mostly in the Seattle area, but has recently expanded its products to the Southern California region. Unfortunately, Golazo has no global strategies because of the company's young age. In order to share their vision to all, our marketing team, International Prestige, has adopted a market research plan on globally expanding Golazo. For this project, we will be focusing on their energy drink products.
             Due to the fact that Golazo's target segments are those who love soccer and the Latin culture, we have decided to research doing business in the Latin American market; some of the country options are Argentina and Brazil. These countries were chosen for the study because they are emerging countries, their main language is Spanish and their citizens are known for their passion for soccer. By analyzing the demographics, culture, language, population and ethnic groups, International Prestige will make a decision on a country that would be a fit for Golazo's expansion.
             Brazil, like many countries, has different regions, dialects, and customs that vary throughout the country. Influences for these topics derive from many things such as history, geog...