"100 Awesome Kids – What will your child do today?" is a pro-social project meant to be utilized with Ser Padres magazine, helping over 4 million Latina moms get their children to "do good" deeds at home and within their community.
             Using theories we have studied throughout this semester, I will attempt to show that the "100 Awesome Kids" program will successfully generate random acts of kindness and create buzz within the Hispanic community.
             The 100 Awesome Kids Challenge marketing program will allow an advertiser to partner with Ser Padres and spread the message of "family well-being." The 100 Awesome Kids Challenge will promote better habits within families while increasing awareness, creating a buzz, and encouraging interaction with a clients' products/service.
             Ser Padres will partner with a single advertiser to help launch the "100 Awesome Kids Challenge" program. Through the challenge, Ser Padres [and advertiser] will encourage kids to "be awesome" by lending a helping hand within their communities [i.e., walking a neighbors dog, taking out the trash, helping a friend with homework, etc.] to be entered to win.
             The Challenge will be conducted through a Facebook application. Hispanic parents and their kids will be encouraged to submit pictures of their good deed, entering as many times for, as many awesome things they accomplish. An online gallery will showcase all submissions with single views of each submission for sharing, commenting etc. Upon submission, mom and kids can view the gallery of all submissions and share their individual submission with friends and family.
             The 100 awesome kids will be chosen at random as winners. All 100 kids will be features in one (1) follow-up full page advertorial and receive $100 bond or American Express Gift Card.
             Bandura's Social Learning Theory is that people learn by observing others actions and outcome...