These days men are doing anything they can to achieve the perfect male ideal. Because males may be receiving increasing media messages regarding dieting, and an ideal of muscularity, and plastic surgery options (such a pectoral and calf implants), the price of perfection has grown to unknown heights. In the past it was only women that were worried about their appearance. Now in the twentieth century men have been increasingly worried about their body and having a satisfactory look. Just like women in the past and present, the men of today have been performing such act as dieting, which can lead to many different kinds of eating disorders, taking steroids, receiving cosmetic sugary, and excessive exercising.
             Andersen and DiDomenico (1992) found that magazines targeted primarily to women included a greater number of articles and advertisements aimed at weight reduction (e.g., diet, calories) and those targeted at men contained more shape articles and advertisements (e.g., fitness, weight lifting, body building, or muscle toning). With an increase in men's magazines that have dieting plans to help increase men's health, men are doing many things these days to help achieve the perfect body. Even though " dieting is more frequent in women than in men"(Grogan p67), there is an increasing number of men that have started dieting. In these magazines the diet articles show men that have the perfect abdomen and a trim waistline. "Magazine advertisements that display this ideal male body have a negative effect on male body satisfaction, whereas images of average men have no effect on body satisfaction." (Andersen and DiDomenico 1992) Men feel pressured by society to attain the ideal male!
             body and internalize this standard. When the men of today read these articles they get their hopes and dreams up of one day looking like the models portrayed in the magazines. This can lead to many problems such as eatin...