What do we mean when we refer to segmenting a market?This refers to breaking down the characteristics of marketing. The marketing concept creates a philosophy that is essential to meeting visitors demands.why do we segment the tourism market.It serves to highlight the breadth, depth, and differences to be found among individuals and groups of tourists. Identify and provide examples of the common approaches to segmenting the tourism market.
Group variables : geographic characteristics, demographic characteristics. Psychographic characteristics, product - related characteristics.Why are business travelers so important to the tourism industry?
Because since travel is a part of their jobs, t amount money they spend on tourism services tends to stay fairly constant, and they are not as price - sensitive as vacation and leisure travelers.Why are mature travelers so important to the future of the tourism industry?
It provides many oppurtunities for firms who recognize and plan to meet the needs of these travelers.Why are international travelers becoming more important to tourism service suppliers?
Income continues to rise in these industrialized countries. Allows travelers to seek new adventures away from traditional vacation spots. Why are incentive travelers so important to the future of the tourism industry?
This attracts more individuals to participate in travel and tourism activities.
Why are single travelers so important to the future of the tourism industry?
A number of social trends has led to an increase in the size of the single traveler segment. Traveling alone costs more.Why should the topic of customer service be important to tourism service suppliers?
Tourism organizations must then meet new customer expectations by satisfying their wants and needs. Every component of the tourism industry is service - oriented. The tourism market has become more competitive, service quality has become critical for tourism suppl...